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Dostupný

Yuliia Panasenko

CRM Manager

Hodinovka: 1527

Úroveň: Mid

Registrovaný: 28.09.2024

Marketéri
B2B MarketingConsultingE-mail MarketingExponeaMarketing ManagementSocial MediaStrategy
B2B MarketingConsultingE-mail MarketingExponeaMarketing ManagementSocial MediaStrategy

I’m a business consultant exploring the world of marketing automation and big data in e-commerce. I’ve worked with 30+ eCommerce companies ranging from $20 million to $5.2 billion in annual revenue.

Vzdelanie

  1. Master’s degree, International Finance: Faculty of National Economy at University of Economics in Bratislava
  2. Bachelor’s degree, International trade: Faculty of Economics and Management at Slovak University of Agriculture in Nitra

Portfólio

Examples of successful use cases and their results:

  • Email Marketing Optimization: Advised on effective email col- lection strategies, leading to a 14.6% increase in subscribed customers and a 71% revenue boost through Back In Stock and Price Alert Notifications.
  • Website Personalization: Customized website content and layouts for different customer segments, resulting in a 4.4% increase in product additions to cart by returning buyers and a 16.2% rise in revenue per visitor. New visitors spent an average of 7 minutes longer on the site and their conversion rates increased by 5.3%.
  • Automated Flows: Implemented automated flows that delivered personalized email content based on customer segments, individual interests, and demographics. A winback campaign featuring personalized product recommendations based on viewing history and best-selling items led to 12.7% of lapsed customers converting. Other executed campaigns include: Welcome series, Abandoned cart/browse reminders, Pur- chase anniversary, Newsletter for New Items from the Most Visited Product Category etc.
  • Targeted product recommendations: Leveraged customer purchase history, browsing behavior, and preferences to suggest relevant products across channels, resulting in a 19.6% increase in product click-through rate and a 7.4% increase in product purchase rate.
  • Data-Driven Decision Making: Developed analytical frameworks and reporting to analyze eCommerce performance metrics and identify optimization opportunities.

Ocenenia, certifikáty

HubSpot Marketing Software Certified