🏈 Full-stack B2B SaaS marketer who built and scaled marketing from 0 → acquisition at a pre-seed startup, then led global growth at a Canadian scaleup (Certn). Skilled in tech startup ecosystem with small budgets

What I bring to the table:

• 10 years of B2B SaaS marketing experience across pre-seed, Series A, and Series B stages
• 1x successful exit
• Proven ability to build marketing engines from 0 to $$$$ ARR
• Leading growth at a $40M+ ARR Canadian scaleup (Certn)
• Experience with global markets and launches
• Comfortable navigating ambiguity, moving fast, testing, iterating

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💡WHERE CAN I HELP?

Marketing Strategy: Development of full-funnel marketing strategies for new or existing SaaS products, including market research, positioning, ICP definition, GTM plans, and messaging frameworks.

Product Marketing: Support with product launches end-to-end — crafting narratives, launch plans, onboarding flows, adoption campaigns, and customer feedback loops that increase activation and reduce churn.

Event Management: Management of your conference, trade show, webinar, or virtual summit — from pre-event promotion to onsite execution and post-event follow-up — to drive brand recognition and qualified pipeline.

Lead Generation: Design and execution of multichannel growth programs that generate high-intent leads.

Content Creation & Thought Leadership: Development of content strategies, editorial calendars, and high-quality thought leadership for your company or personal brand.

Tracking & Reporting: Building tracking frameworks and dashboards that serve as a single source of truth across all marketing initiatives (KPIs, CAC, ROI, CPL, attribution).

Marketing Processes: Setting up automated marketing processes triggered by lifecycle events - nurturing flows, cold outreach engines, product-led growth loops, and post-event funnels.

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**** 🚀BACKGROUND

Marketing Director I Certn (Nov 2023 - present)

Lead Certn’s global community and growth efforts across EMEA, APAC, and North America. Managed a 7-person team and executed integrated, revenue-focused campaigns while strengthening relationships with customers, partners, and HR audiences.

CMO I Trustmatic (Oct 2022 - Sep 2025)

Built the entire marketing function from the ground up at a pre-seed B2B SaaS startup. Owned GTM strategy, lead generation, lifecycle automation, content, and operations. Scaled marketing from 0 → acquisition and supported Trustmatic’s successful transition under Certn.

Marketing Lead I VESTBERRY (Jul 2021 - Oct 2022)

Established marketing with limited resources and positioned the company for global visibility. Improved lead generation, strengthened product communication, and deepened engagement within the VC & PE ecosystem.

Marketing Manager CEE I Moody’s (Feb 2020 - Jul 2021)

Owned end-to-end demand generation across the CEE region. Built and maintained strategic partnerships with international associations and chambers, improving brand visibility and pipeline contribution.

LinkedIn: https://www.linkedin.com/in/zuzanahasko/

https://docs.google.com/presentation/d/e/2PACX-1vR3GHT6gPtcH78UnXGT8pkbEQmYuaX4kNGcZaazvf8cc-tqdwfYXW9X1wvXSjY9cE10w_Tu6I_hCuxg/pub?start=true&loop=false&delayms=60000&slide=id.p