Design is a powerful medium for nurturing human connections and creating emotionally resonant brand ecosystems. These systems enable us to make meaningful and positive impacts on people’s lives.

Over the past five years, I’ve studied and worked with a variety of clients, including those in property development, food and hospitality, tech, and startups.

My design approach centres on deeply understanding your brand, inside and out. I collaborate closely with clients to create impactful design and art direction that strategically amplifies their brand's core message.

Focusing on branding, print media, editorial, and digital design, my visual language bridges the gap between art, communication, photography, and storytelling.

Services:

• Brand Identity & Brand System Design
• Print Design
• Digital Design & Social Media Design
• Advertising & Art Direction
• Pitch & Presentation Design
• Packaging Design

Bachelor of Communication Design
Billy Blue College of Design

Key Campaigns & Design:

• Collaborated with Google iGA to reshape Australian Gen Z search habits, utilising features like Lens visual search and Hum To Search. Leveraged Meta, TikTok, and YouTube for effective outreach.
• Revamped Rockwear as a women’s empowerment brand, introducing a new identity and social playbook focused on fostering strength for life.
• Partnered with BCF to launch the ‘THAT BCFING FEELING’ campaign, positioning BCF authentically and resonating with Australians through a unique design system.
• Introduced a new brand platform for CUB’s 4 Pines craft beer, emphasizing sustainability through a simple design approach in OOH, coasters, and packaging.
• Teamed up with Milklab to make an impact in the competitive plant-based milk market with the ‘Made with. Made for. Baristas.’ campaign, featuring a distinct design system.
• Collaborated on Taco Bell’s ‘Naked But Tasteful’ campaign, using Renaissance artworks with covered nudity to appeal to Gen Z through OOH and social media.
• Launched ECU’s ‘Creative Thinkers Made Here’ brand transformation, showcasing a modern design system reflecting ECU’s contemporary approach.
• Created a disruptive brand campaign for ilume, a new dog food and tech brand, working with the Design Director to establish a unique purpose centered on extending dogs’ lives.

Industry Focused Portfolio here:
https://docs.google.com/presentation/d/1ispbCLm5VNURe136toti4451AgOZdP9AR_ROdIh5fPY/edit?usp=sharing