I am a passionate and innovative User-Generated Content (UGC) Creator and Founder of HØRA, a dynamic wellness and personal development brand. With a relentless commitment to fostering self-discovery and empowerment, I leverage my diverse skill set to curate engaging content and drive meaningful community interactions.

As the driving force behind HØRA, I lead with a vision to redefine personal development through an integrated approach, utilizing yoga as a foundational tool in the journey of self-discovery. My mission is to offer a sanctuary where individuals can explore their true essence, discover comfort, and embark on a transformative path to inner peace.

My expertise spans content creation, strategic leadership, and brand advocacy. At HØRA, I cultivate engaging user-generated content, encouraging community participation and amplifying authentic brand storytelling. I thrive on curating impactful content across various platforms, aligning with the brand's philosophy of empowerment and self-care.

Additionally, as a UGC Creator, I am adept at optimizing content strategies, utilizing data-driven insights to refine and enhance community engagement. I am a strong advocate for the power of user-generated content in bolstering brand identity and fostering a supportive community.

In my previous role as a dedicated Social Media Manager and Email Marketer at Burton Czechia & Slovakia, I spearheaded the development and execution of comprehensive strategies in both social media and email marketing. With a keen eye for aligning campaigns with Burton Europe's branding guidelines, I effectively curated engaging content, established consistent posting schedules, and mentored the Burton CZ Team Riders, resulting in a remarkable 16% increase in engagement within a span of just six months. My proficiency extended to crafting and implementing a robust email marketing strategy, firmly rooted in the brand's identity, leveraging data-driven insights to optimize campaigns and drive enhanced engagement and conversion rates. I take pride in my ability to merge creativity with analytical acumen, consistently striving for impactful and result-oriented marketing approaches.

My journey as a digital nomad, coupled with a deep belief in personal growth, fuels my commitment to sharing experiences and insights. I firmly believe in the potential of personal transformation and the amplifying effect of shared learnings.

My mission is to create authentic, relatable and engaging content for you to post on your brands socials, in order to increase brand awareness, customer engagement and drive sales. I’d love to discuss how I can take your business to the next level!

I am a student of bachelor's degree in Applied Psychology at IU International University of Applied Sciences. I am studying online, and therefore, my schedule is very flexible. Unlike traditional psychology studies, applied psychology courses take a hands-on approach, preparing you to become an expert in business, health, media, and communication psychology. I plan to focus my study on business - an understanding of innovative and modern leadership that inspires others to think ahead and act across sectors. That's because today, leaders are needed who not only give instructions but also create a framework in which others can innovate. I will also learn the concept of agility as a central aspect of corporate and team leadership and with agile concepts used in practice such as Scrum and Kanban.

UGC creator (April 2023 - present)
Content Creation & Curation:
Produce and curate engaging and authentic user-generated content across various platforms, adhering to brand guidelines and maintaining a consistent tone and style.

Community Engagement & Collaboration:
Engage with the community to encourage and amplify user-generated content creation through various strategies, fostering a sense of community and brand advocacy.

Content Optimization & Analysis:
Optimize user-generated content to ensure high-quality and impactful deliverables, utilizing insights and analytics to refine and enhance content strategies.
Analyze performance metrics to track engagement, sentiment, and trends, utilizing data-driven insights for continuous improvement.

UGC Strategy & Advocacy:
Develop and implement strategies to promote the creation and sharing of user-generated content, aligning it with the brand's overall marketing and content strategies.
Advocate for the value and impact of user-generated content as a vital component of brand storytelling and community building.

Cross-Functional Collaboration:
Collaborate with various teams such as marketing, social media, and product development to integrate user-generated content effectively across different touchpoints and campaigns.
Work closely with legal and compliance teams to ensure user-generated content adheres to all relevant guidelines and policies.

Visual & Written Content Creation:
Create compelling visual and written content to supplement and enhance user-generated content, ensuring a cohesive brand narrative and maintaining high-quality standards.

I am currently working with Pepe and Wolf - sustainable wellness brand.

Founder of HØRA (January 2023 - present)
Strategic Leadership & Brand Vision:
Founded HØRA, a wellness brand with a primary focus on personal development through an online yoga studio and content centered on self-help, self-care, and personal growth.
Defined the brand's vision and mission, emphasizing the integration of yoga as a tool supporting personal development and self-discovery.

Content Creation & Community Building:
Crafted and delivered yoga teachings in the online studio, being the face and voice of the brand.
Curated valuable content across all social media platforms, aiming to inspire, build community, and offer insights into personal development.

Business Development & Strategy:
Designed and implemented comprehensive business strategies, steering the brand's growth and development.
Pioneered the creation of an online store offering digital journals focused on exploring the inner child and overcoming limiting beliefs.

Community Empowerment & Growth:
Cultivated an empowering community by targeting individuals aspiring to become freelancers and digital nomads, offering tools for self-care, personal development, and yoga practices.
Envisioned future services including in-person retreats, online life coaching, and personal development programs.

Brand Philosophy & Mission Advocacy:
Advocated the brand's philosophy of providing a nurturing sanctuary for self-discovery, personal growth, and inner balance.
Championed the belief in self-discovery, empowerment, and the strength of a supportive community for a fulfilling and sustainable life.

Skills: Entrepreneurship, Brand Vision & Mission, Content Creation, Community Building, Business Strategy, Personal Development, Yoga Teaching.

Social Media Manager for Burton CZ & Slovakia (February 2022 - November 2022)
Social Media Responsibilities:
Formulated and implemented a comprehensive social media strategy aligning with Burton Europe's branding guidelines.
Established and managed a consistent posting schedule and content calendar for various platforms.
Provided guidance and leadership to the Burton CZ Team Riders, enhancing their ability to generate sponsored content.
Achieved a noteworthy 16% increase in engagement within just 6 months.
Curated and generated content for three social channels, ensuring a unified online brand identity.Social Media Responsibilities: Formulated and implemented a comprehensive social media strategy aligning with Burton Europe's branding guidelines. Established and managed a consistent posting schedule and content calendar for various platforms. Provided guidance and leadership to the Burton CZ Team Riders, enhancing their ability to generate sponsored content. Achieved a noteworthy 16% increase in engagement within just 6 months. Curated and generated content for three social channels, ensuring a unified online brand identity.

Skills: Social Media Optimization (SMO) · Content Strategy · Content Marketing · Social Media Marketing · Digital Marketing

Email Marketing Specialist (July 2022 - November 2022)
Email Marketing Strategy & Execution:
Developed and executed comprehensive email marketing strategies aligning with business objectives.
Monitored and analyzed email marketing metrics such as open rates, click-through rates, and conversions to assess campaign success.
Created compelling, relevant, and engaging email content, handling all aspects of copywriting, design, and subject line creation.
Utilized data-driven insights to optimize future campaigns, resulting in enhanced engagement and improved conversion rates.

Automation and Campaign Coordination:
Utilized email marketing automation tools to establish workflows, triggers, and autoresponders tailored for diverse customer segments.
Coordinated the timing and content of email campaigns with other marketing initiatives, ensuring a cohesive and synchronized marketing approach.Email Marketing Strategy & Execution: Developed and executed comprehensive email marketing strategies aligning with business objectives. Monitored and analyzed email marketing metrics such as open rates, click-through rates, and conversions to assess campaign success. Created compelling, relevant, and engaging email content, handling all aspects of copywriting, design, and subject line creation. Utilized data-driven insights to optimize future campaigns, resulting in enhanced engagement and improved conversion rates. Automation and Campaign Coordination: Utilized email marketing automation tools to establish workflows, triggers, and autoresponders tailored for diverse customer segments. Coordinated the timing and content of email campaigns with other marketing initiatives, ensuring a cohesive and synchronized marketing approach.

Skills: Marketing · Copywriting · Email Marketing · Marketing Strategy · Digital Marketing

Advance Excel Skills for Business from Coursea (March 2023)
Advertising with Meta (January 2023)
Google Digital Marketing & E-commerce Certificate (January 2023)