🚀 B2B & B2G Marketing Strategist | Supporting CEE Brands to Scale Globally 🌍 | Head of Marketing @ Cequence | Tech startup background | Ex-Sensoneo & Ex-Vestberry

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🌏 REFERENCE

Jan 2023 - Present | Head of Marketing @ Cequence

Building brand and B2B leadgen activities from scratch in SK & CZ market to €400k ARR.

cequence.io

Sep 2023 - Dec 2024 | Head of Marketing @ Mindworx

Setting up best practices for existing brand & consulting business. Launching new product for global market in 6 months.

mindworx.net

Feb 2022 - Mar 2023 | Head of Marketing @ Vestberry

Building brand with global presence. Driving leadgen activities. Building employer brand and nurturing existing client base.

vestberry.com

Dec 2017 - Jun 2021 | Head of Marketing @ Sensoneo

Building brand with global presence from scratch. Driving leadgen activities. Supporting 30+ reseller partners network across the globe. Building employer brand and nurturing existing client base.

sensoneo.com

for more visit https://www.linkedin.com/in/jana-knopp/

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🚀 SKILLS aka what can I help you with

Marketing Strategy: Crafting go-to-market and scaling strategies for startups in the CEE region.

Lead Generation & Demand: Creating campaigns to drive qualified leads and grow revenue.

Brand Positioning & Messaging: Defining clear value propositions and ensuring brand consistency.

Content Marketing & Thought Leadership: Developing strategies that drive engagement and position clients as industry leaders.

Product Marketing: Assisting with product launches, messaging, and positioning.

Data-Driven Marketing: Tracking KPIs, optimizing performance, and improving ROI.

Employer Branding: Building strong brands to attract top talent.

Marketing Technology (MarTech): Advising on tools and platforms to enhance marketing efforts.