What are the responsibilities of a Media Activation Specialist at GroupM?

• Research and Planning: Understand the clients’ target audience's media consumption and use this information to plan effective media buying strategies.
• Negotiation: Negotiate with media sales companies to secure competitive prices and optimal placements for the clients’ ad messaging.
• Purchasing Ad Space: Buy advertising space or time on media platforms such as TV, radio, online, print, and outdoor.
• Campaign Management: Oversee the launch and ongoing management of advertising campaigns, ensuring they run smoothly and achieve their objectives.
• Performance Analysis: Monitor and analyze campaign performance using metrics and our bespoke analytics tools, adjusting as necessary to optimize results.
• Budget Management: Manage campaign budgets effectively, ensuring that investment strategies are on track.
• Reporting: Prepare reports detailing campaign performance and provide recommendations for future campaigns.
• Learning and Development: Continually learn about the company's products or services, industry trends, and best practices.

• Education: Bachelor’s degree in marketing, Business or Information Technologies (the position is not suitable for a student).
• Experience: Proven experience of at least 1 year as a Media Buyer or in media marketing management; experience in digital media is welcome.
• English: B2

Skills:

• Tech affinity: You are no stranger to technologies, can whip up a script or two and you are at home with Microsoft 365 tools.
• Effective Communication: Articulate your thoughts and ideas and be able to actively listen to understand and respond accordingly.
• Preparation: Understand the details of the topic, knowing your audience, and prepare for what may lie ahead.
• Problem-Solving Skills: Think creatively and outside of the box, identify the problem, but also think of the solution.
• Flexibility: In technology driven areas, things may change on a whim, be adaptable and open to change and new direction.
• Integrity: You are honest, reliable, and sticking to your commitments.
• Persistence: Obstacles are part of learning, be persistent and determined to reach your goals and targets.
• Cultural Sensitivity: Understand and respect cultural diversity.

• Work on big international and local clients
• Employment in a multinational company with access to global know-how and tools.
• Hybrid work – Have the option to work from home (number of days based on agreement)
• Attractive employee benefit system. With us you will receive benefits worth up to 1000 euros per year. It is up to you whether you decide to support your health through a healthcare program at ProCare, choose a Multisport card, take English lessons at the workplace, get cinema tickets or shopping vouchers. The choice is up to you.
• Informal and open communication
• Great working atmosphere and a great team (and we are not exaggerating).
• System of continuous education, potential for career development and further specialization in the field of digital marketing.
• Feeling under the weather? Up to 5 days of paid sick-leave per year.
• Fresh fruit and drinks program – get refreshed with fresh fruit, tea, coffee or non-alcoholic drinks.
• Team off-site events, agency breakfast, participation in volunteering activities. Get to know your colleagues outside of the usual work environment, explore the characters, build friendships, or just have fun.
• A notebook and a mobile phone to get you going and keep you mobile.
• Office in the wider city centre with great transport accessibility and parking slots in the building
• Dog friendly office

GroupM: Lídrom v mediálnom svete

Hľadáte dynamické prostredie, prácu s najnovšími technológiami a možnosť posúvať hranice reklamy pre svetoznáme značky? GroupM je pre vás to pravé miesto!

Ako globálna jednotka v investovaní do médií a súčasť reklamného gigantu WPP, zastrešujeme popredné mediálne agentúry ako Mindshare, EssenceMediacom a Wavemaker. Na Slovensku sme najväčšou digitálnou a mediálnou agentúrnou skupinou, ktorá s nadšením vytvára efektívne komunikačné stratégie a aktivuje spotrebiteľov naprieč všetkými platformami.

Našim hlavným cieľom je maximalizovať výkonnosť kampaní našich klientov a prinášať im tak bezkonkurenčnú výhodu na trhu. Spájame sily s dátovými expertmi, čím dosahujeme komplexný pohľad na spotrebiteľské správanie a trendy.

Pridajte sa k nám a staňte sa súčasťou tímu, ktorý udáva trendy v mediálnom svete!