We are looking for a Search Engine Marketing specialist to join our marketing team. Our mission is to accelerate the company’s growth and position Slido as a top-of-mind brand on running great meetings. You will be responsible for strategy and management of paid and organic traffic. Your objective will be to continuously increase relevant traffic, monitor and increase ROI of paid traffic.
Your role
- Prepare and execute PPC and SEO strategy in collaboration with the technology and content team
- Track, report and analyze website traffic, PPC and SEO initiatives and campaigns daily
- Achieve maximum ROI in paid search campaigns by continuous optimization
- Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs
- Come up with creative strategies to increase relevant traffic
- Cooperate with colleagues from content and technology teams to improve SEO
- Optimize copy and landing pages for paid search engine marketing campaigns with the content team
- Continually discover, expand and optimize paid keywords
- Execute product and brand campaigns in collaboration with the rest of the marketing team
- Identify anomalies and emerging trends in traffic as well as its quality
- Monitor and report on competitors’ online activities