Skilled marketing manager with more than 12 years experiences inFMCG market.
My strongest soft skills are creativity, critical thinking, responsibility andhandling stress situations.

11/2022 - present day
Heineken Slovensko
Brand manager
Managing biggest Slovak beer brand - Zlatý Bažant
Biggest milestones:

• biggest liquid reformulation within the history of the brand new recipe for flagshipZB 12% and improved recipe for ZB 10%
• development of the new brand "umbrella"communication regarding the new brand positioning
• campaign for the new ZB 12% new TVC, ATL + BTL plan & production...

11/2015 - 10/2022
St. Nicolaus trade
Group brand manager/ Senior brand manager
Managing non alco brands - Fatra, Budiš , Zlatíčko, ZS Sirupy, Lokálka.
Responsible for creating, realization and evaluation of marketing strategy and the wholemarketing mix for those brands with the goal to meet the volume/value plan along withthe proper market share. Reporting directly to CMO or CEO. Market & data analysis ondaily base.
My most important milestones for those brands:
Fatra

• new TV commercial after almost 12 years
• repositioning from "low" to "premium" category - development of a new "crystal" bottle
  Budiš
• partnership with e-games
• development of the new BCAA range
• customer activation @Pohoda festival - branding @HK Poprad
  Zlatíčko
• separation from brand Zlatá studňa - new bottle + packaging
• partnership with Miro Jaroš
  ZS sirupy
• development of the premium range with 30% fruit content
• product innovations - new cup, no preservatives, new flavors
  Lokálka
• rebranding from Šofocola

02/2011 - 7/2015
Red Bull Slovensko
Student brand Manager + Consumer collecting coordinator

• student brand manager for Bratislava
• Red Bull Silent disco - project leader
• Red Bull Dodgeball2, Red Bull Paper Wings and Red Bull can you make it? - set up andlogistic leader
• Red Bull Art of can, Red Bull Soundclash, Red Bull Bass camp - project leader assistant- branding, POS, timeline...
• Red Bull Král pltí , Red Bull Upstream, Red Bull Rapids - crew member