Social Media Strategy & Business Impact

• Develop and execute a data-first social media strategy for all channels—organic and paid.
• Set clear goals and metrics for brand health, engagement, and direct sales—reporting results in simple, actionable terms every month to the wider team and leadership.
• Always test, learn, and double-down on what works—balancing efficiency and impact, and pulling the plug on what doesn’t.
• Use social as a lever for both online and offline sales, and to build excitement for our Private Label collections and brand collaborations.

Brand, Content & Community

• Make our brand stories simple, modern, and relatable. Plan and deliver content that people remember, want to share, and act on.
• Work with creative and design teams to protect and grow Eyerim’s unique visual identity and tone of voice across every post, format, and customer touchpoint.
• Tap into what’s trending, but always with our audience and values first.

Paid, Organic & Influencers

• Own all social channels—paid, organic, influencer—and ensure each actually delivers new customers, profitable sales, or meaningful reach.
• Set clear, outcome-driven goals for influencer partnerships, choosing the right local or micro-influencers where commercial impact can be proven, not just “influencer reach”.

Omnichannel & Private Label Integration

• Collaborate with store teams to turn online buzz into offline visits and sales.
• Tell the Private Label story in ways that drive interest, trust, and conversion across all Eyerim markets and platforms.
• Ensure we adapt creatively and commercially for each market, using data and local smarts to inform all decisions.

Data Analysis, Reporting & Experimentation

• Own the social media dashboards. Use tools like Google Analytics, Power BI, Bloomreach, and Meta Ads Manager to spot trends, gaps, and new opportunities.
• Share clear, honest reports with actionable insights—what worked, what didn’t, and what’s next.
• Champion simplicity and radical transparency in all reporting. No jargon.

Team Leadership & Collaboration

• Lead, motivate, and develop the social media team, building a culture of learning, care, and accountability.
• Prioritize ruthlessly and protect the team from wasteful work or unreasonable asks.
• Connect and collaborate across Eyerim teams (PPC, IT, stores, e-com, design) to amplify impact.

• You’ve led social media at scale in e-commerce—delivering both brand and business results.
• You’re fluent in performance, but understand brand is the ultimate performance lever.
• Skilled at breaking down data into clear stories and actions.
• Experienced in influencer and paid social strategies, especially with a track record of adapting for local markets.
• Thrive on simplicity, customer-first attitudes, continuous learning, and plainspoken honesty.
• You chase results—but equally, you cut what doesn’t work fast.

Why Join EYERIM?​

At EYERIM, we offer a dynamic work environment where creativity and innovation are at the forefront. With our omnichannel presence, you’ll have immense opportunities to explore and create a wide range of topics, from styling tips and eyewear trends to behind-the-scenes content and customer stories. Join us, and help spread the word about how fun and easy it can be to find your perfect pair of glasses online!

• A billion-dollar industry waiting to be disrupted and digitalized.
• A place to stabilize and accelerate a vital business function alongside a fast-moving, ambitious team.
• Autonomy: you own the plan, experiments, and outcomes.
• Flexible work options, plus in-person time for what matters.
• Quarterly performance bonuses up to 20%.
• Flexible vacations.
• Special discounts on Eyewear, Multisport card and more benefits.

EYERIM is the online optician of Central & Southwest Europe, balancing its well-established e-retailer & high-growth D2C business models in mutually reinforcing symbiosis. The company revolutionizes the way 160 million inhabitants of the region purchase eyewear by empowering shoppers through state-of-the art technologies and providing radical transparency since the first click. EYERIM builds a top-of-mind brand encompassing everything eyewear - from sunglasses to tailor-made prescription glasses, from exquisite designer pieces to cutting-edge performance wear to mainstream classics & its independent private label collection.

Join our unique team and help us win the transition from the offline world of eyewear towards online. This is only possible through a comprehensive and technological advanced platform that encourages our customers giving up on their local optician for getting their next eyepiece on EYERIM.