🎯 What you’ll do

Marketing Strategy & Brand

• Develop and implement the overall marketing strategy aligned with business objectives and ticket sales growth.
• Define clear brand positioning for Ticketportal and GoOut and ensure their differentiation.
• Analyze market trends, competition, and customer behavior; work with audience segmentation.
• Ensure consistent visual identity and brand communication across all channels.
• Strengthen brand perception among fans and event organizers.

Owned Channels & Monetization

• Grow the brands primarily through owned channels:
• newsletters as strong marketing and media products
• banners and promotional placements on websites and in apps
• social media as tools for both brand building and performance
• Increase the value and monetization of owned channels:
• build their media value
• sell promotional space to event organizers
• create promotional packages focused on driving event sales

Digital & Performance Marketing

• Lead the digital marketing strategy (PPC, social media, email marketing, marketing automation, and other digital channels).
• Set short-term and long-term marketing goals and KPIs.
• Regularly evaluate campaign performance and return on investment (ROI).
• Connect brand marketing with performance marketing through data, reporting, and optimization.
• Understand the customer journey and marketing funnel.

Team Leadership

• Lead, motivate, and develop a small marketing team (2–3 people).
• Set goals and KPIs and conduct regular 1:1 meetings.
• Act as a mentor and professional support for the team.

Collaboration & Stakeholders

• Work closely with the CMO / Head of Marketing and colleagues across other PLG markets.
• Share know-how and best practices across the group.
• Collaborate with internal teams such as sales, product, and partnerships.

Budget & Resources

• Prepare and manage the marketing budget.
• Monitor costs and evaluate the effectiveness of investments across marketing channels.

🧠 What we’re looking for

A Senior Marketer who:

• Understands both brand building and performance marketing
• Sees brand as a strategic business asset, not just a visual layer

You have experience with:

• Digital marketing, data, and performance measurement
• Multi-channel marketing (social media, performance, content, email marketing)
• Building and monetizing owned channels

You are able to:

• Connect long-term brand strategy with short-term performance
• Set short-term and long-term marketing goals and KPIs
• Analyze marketing data and optimize investment effectiveness
• Lead a team while staying hands-on
• Communicate effectively across teams and countries
• Create and manage marketing budgets
• Develop and execute B2C and B2B communication strategies
  Experience in media, e-commerce, marketplaces or ticketing is an advantage.

🩶 Benefits & Why You’ll Love Working Here

• Strategic role with real impact on brand and revenue
• Work with brands that are part of everyday cultural life
• International collaboration within the PLG Group
• Space to shape brand strategy, products, and monetization models
• Flexibility, trust, and autonomy – we are looking for a leader, not just a manager
• Hybrid work after the probation period – up to 1 home office day per week.
• All benefits below from day one for HPP employees
• MultiSport card – you pay 23 EUR, we cover the rest
• Edenred benefits – 420 EUR/year for culture, leisure, health or education
• Financial contribution for meals – paid monthly together with the salary
• Fully stocked kitchen – fruit, snacks, great coffee, plenty of alternative milks
• Modern office in Tower 5 in Bratislava, with plenty of natural daylight, a high-quality working environment, and city views. Excellent accessibility by public transport and car.
• Free or discounted tickets to selected events on our platforms (we have a Slack channel for this👀)
• Coursera Plus for learning and your growth
• Company Notebook
• Team life – monthly breakfasts with leaders, summer BBQs, offsites, sports, Xmas parties… and room for your ideas (seriously!)
• Open, no-bullshit communication and a high-trust culture

🤝Recruitment Process

1. Apply: Send your CV in English with a few sentences on why you’d like to join us.
2. Get to know each other: a casual call with Adriana from People Team about your motivation and experience.
3. Interview with Hiring Manager: Conversation about the role, daily agenda, and expectations.
4. Interview with Group Marketing Lead & Head of Marketing CZ : Discuss strategic objectives, collaboration, and team alignment.
5. Job offer – If it’s a match, we’ll be happy to welcome you to the team

🩷 About us

At PLG Group, we connect people with culture — from concerts, theatre, sport and festivals to exhibitions and other live events across Slovakia and Central Europe.

In Slovakia, we operate under the Ticketportal and GoOut brands, both well-established players in ticketing and cultural events. Ticketportal has been on the market since 2002, GoOut since 2011.

Our long-term goal is simple: to make culture and events easily accessible to everyone. On our platforms, people discover events they love and buy tickets instantly.

Thanks to the backing of an international group and the combined know-how of connected local teams, we work with strong technology while staying close to the people who create culture every day.