Digital Marketing Specialist & Web Developer with expertise in:

📊 Digital Marketing & Growth

• Developing and executing data-driven marketing strategies to drive brand awareness and customer engagement.
• Managing social media marketing, including content strategy, video production, advertising, and audience growth.
• Crafting high-converting ad campaigns, optimizing targeting, copywriting, and creatives for maximum ROI.
• Implementing SEO strategies through blog writing, website content, and on-page optimization.

💻 Web Development & UX/UI Optimization

• Developing custom web solutions with scalable and maintainable code.
• Optimizing website speed, responsiveness, and accessibility to enhance user engagement.
• Bridging marketing and development by integrating analytics, tracking, and conversion-optimized features.
• Designing and building modern, high-performance websites focused on user experience and conversions.

🎨 Branding & Creative Strategy

• Crafting cohesive visual identities across web and social platforms.
• Designing engaging digital content that aligns with business goals and audience preferences.
• Utilizing storytelling, design principles, and market insights to create compelling brand narratives.

🛠 Business & Project Management

• Overseeing end-to-end project execution, from strategy to implementation.
• Managing collaborations, client relationships, and cross-functional teams to ensure smooth workflow.
• Utilizing analytics and reporting tools to measure performance and refine strategies.

Work experience:

Bepe Auto - Digital Marketing Specialist & Web Developer (Slovakia - Hybrid)

(8/2024 - present)

Crafting and maintaining the company’s entire online presence. My role blends technical expertise in web development with creative marketing strategies to ensure a seamless and engaging digital experience.

Web Development:

• Working on Designing, developing, and launching of a modern, user-friendly website from scratch.
• Managing the full lifecycle of web development, including UI/UX design, coding, testing, and deployment.
• Implementing SEO best practices to improve website visibility and traffic.

Social Media, Advertising & Copywriting:

• Creating and executing a comprehensive content strategy for platforms like Instagram, Facebook, TikTok & Youtube.
• Producing all content independently, including ideation, video shooting, editing, copywriting, and scheduling.
• Designing and managing paid ad campaigns across all social media platforms.
• Creating compelling ad copy, visuals, and targeting strategies to maximize engagement and conversions.
• Developing blog articles and website content to improve SEO and provide valuable insights.

Through this role, I am mastering my ability to bridge the gap between technical functionality and creative storytelling, delivering impactful digital solutions that drive results.

Confirmo - Frontend Developer (Prague - Remote)
(8/2023 - 8/2024)
Web Development of a cryptocurrency payment gateway https://confirmo.net/home
Technologies used on the project:
Angular, Typescript, Redux, Postman, PostgreSQL, HTML, CSS, SCSS, Git, Gitlab,...

Ksebe s.r.o. - Fullstack Developer (Bratislava - Remote)
(4/2023 - 8/2023)
Development of Web + Mobile application www.ksebe.sk, designed for clients interested in different types of therapies + development of a subpage that serves as a dashboard for psychologists.
Technologies used on the project:
Next, TypeScript, Supabase, PostgreSQL, Stripe, TailwindCSS, HTML, CSS, Git, GitHub,...

Web Development, Marketing & Advertising (Freelance)
(2/2020 - 4/2023)
Web Development, SEO, Advertising, Google Ads, Meta Ads (Facebook + Instagram), TikTok Ads, Social Media management, Video Production, Video Editing & AI Content Creation for multiple clients including clothing stores, driving schools, chemical manufacturers, etc.

More on my LinkedIn:
https://www.linkedin.com/in/marko-katjal-90ab3320b/