Role Overview

Are you a creative, digitally-savvy marketer ready to take ownership of DNA ERA's digital presence? As our new Marketing Manager with a digital focus, you'll be at the forefront of our efforts to build and strengthen our brand across multiple channels. This role is perfect for someone who thrives in a fast-paced startup environment, enjoys taking initiative, and is passionate about driving brand growth through innovative marketing strategies. If you have a strong background in digital marketing, social media, and copywriting, this is your chance to make a real impact. You will work closely with various teams to enhance our brand's visibility and engagement across Slovakia and Czechia.

Attributes for Success

• Hands-On Mentality: A strong sense of ownership—this role requires a lot of independent work and self-motivation. You are a doer and proactively seek solutions. We will show you what good looks like, and it’s up to you to figure out how to get there.
• Accountability: A strong sense of responsibility for delivering results and meeting KPIs.
• Excellent Project Management Skills: The ability to juggle multiple projects and deadlines, ensuring smooth execution across all tasks.
• Team Collaboration: Willingness to step outside of your role when needed to support the broader team and contribute to shared goals.
• Adaptability: Comfort in a fast-paced startup environment with the ability to pivot as needed to meet business objectives.

Responsibilities

• Social Media Management: Take full ownership of our social media channels, including ideation, copywriting, design preparation, posting, and community management. Creativity in creating reels and posts is essential (Instagram, Facebook, LinkedIn).
• Influencer Collaboration: Manage relationships with influencers, including sourcing, selection, price negotiation, communication, briefing, and reviewing their output.
• Campaign Management: Lead the briefing process, adapt campaigns across various media channels, work closely with designers, and manage campaign mechanics, pricing, reporting, and monitoring.
• Copywriting: Craft compelling content in Slovak, aligned with DNA ERA's tone of voice and communication strategy.
• Public Relations: Leverage PR to build brand awareness, manage relationships with media outlets, and work with agencies to amplify our brand's presence.
• Website Management: Ensure brand identity and campaign visuals are aligned on our website, working closely with colleagues responsible for technical setup.
• CRM: Manage email communication through Klaviyo, including both ad-hoc campaigns and automated flows, ensuring alignment with our brand voice.
• Creative Briefing & Brand Management: Provide clear creative briefs, guide visual direction, and maintain consistent communication across all channels.
• Partnership Support: Assist the CEO in preparing marketing materials and content for B2B partnerships.
• Preferred: Media Planning: Understand ATL and BTL channels, create integrated media plans, collaborate with media agencies, and provide feedback and recommendations.
• Budget Management: Propose and manage marketing budgets, including cost reporting and ensuring high ROI and budget efficiency.

Optional: Performance Marketing: Set up and monitor campaigns on platforms like Meta and Google Ads, adjusting budgets and optimizing performance.

• 5-7 years of experience in marketing, with at least 3 years in digital marketing, with a strong focus on social media, content creation, and campaign management.
• Experience with PR and influencer marketing is preferred.
• Preferred: Experience with media planning, ATL/BTL channels, and performance marketing platforms (Meta, Google Ads) is a plus.
• Fluent in Slovak with excellent written communication skills, capable of producing engaging and brand-aligned content.
• Familiarity with CRM tools (Klaviyo preferred) and managing email marketing campaigns is advantageous. (Very intuitive tools and easy to work with.)
• Experience or willingness to learn how to prepare simple visuals in Canva or Figma. If you have a good eye, this will be fun for you! These tools are super intuitive and easy to work with. We also have an external designer to support campaigns and templates, but this will simply make your life easier.
• Proficiency in English is a plus.

We encourage you to apply even if you don't meet all the requirements. Willingness to learn and grow will set you up for success. We don’t expect you to check all the boxes, so there is space to grow.

Key Results (KPIs)

• Deliverability: Ensure high-quality content delivery, both verbal and visual, across all channels, adhering to brand guidelines.
• Brand Consistency: Maintain consistent brand communication and tone of voice across all marketing platforms.
• Web Traffic Improvement: Increase monthly web traffic, with a focus on growing organic and direct traffic.
• Campaign Execution: Deliver and launch campaigns on time, with thorough post-evaluation learnings.
• Campaign Calendar Management: Keep the campaign calendar up to date in Asana, ensuring cross-departmental awareness of promotions and campaigns.
• Sales Targets: Meet DNA test sales and upsell targets, contributing to overall business growth.
• Performance Metrics: Monitor key metrics, including email open rates, CTR, customer acquisition costs, social media impressions, and influencer reach.

What's in it for you:

• Flexible working hours
• Possibility of partial home office
• Exciting field of biotech industry
• Modern office in Bratislava on the 28th floor (great view!)
• Complementary DNA test for you and discounts for family and friends
• Multisport card
• Opportunities to gain new skills and attend interesting events and conferences
• Salary from €3,000

Join us at DNA ERA and be part of a fast-growing biotech startup where you can make a real impact and grow fast.

DNA ERA je slovenský startup pôsobiaci v regióne CEE s ambíciou stať sa vedúcou značkou v testovaní DNA. Našou víziou je využiť vedu na zvýšenie kvality života ľudí.

www.dnaera.com