As Trade Marketing Specialist you will contribute together with Head of Marketing on Kärcher partners marketing activation. Your objective will be to create a consistent and effective consumer journey through physical and digital sales points.
- Be responsible for UX and UI on campaign pages at karcher.sk
- Regularly update CMS system of karcher.sk and create reports
- Co-Create and Implement full-year Omnichannel activation calendar with focus on creativity, efficiency, consistency across all consumer touch points and responsible sales channels
- Support on BTL activities – product promotions, mystery shopping
- Create and Implement in store communication materials & Visual Merchandising
- Evaluate and co-create activation plans of partners
- Drive and implement digitalization within wholesale sales channels
- Regularly analyze store & campaign performance in area of responsibility and proactively drive improvement actions
- Create strong business relation with Head of Retail, Distribution and Kärcher Center sales channels