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Red Bull Slovensko

Culture Marketing & SOL Specialist



Salaryfrom 1600 €


LevelMid ⭐️⭐️


Job description

Do you want to work with one of the world’s most influential brands and give wings to people and their ideas?

As the Culture Marketing & Social Opinion Leaders (SOL) Specialist in Red Bull Slovakia you will be the brand’s ambassador in the culture playgrounds – with focus on Music, Dance and Art. In-line with the global strategy, you will create and execute the national culture marketing strategy through locally relevant events, programs, artists and influencers (opinion leaders).

You are a combination of a goal-oriented project manager and a creative manager with diverse music tastes, creating unique concepts and building a solid network of relationships withing the culture industry (incl. artists, dancers, music festivals, promoters, production companies, labels, talent management, creative industry, influencers etc.).

If this is a dream job for you, please read below what will make you an ideal candidate for us!


As a Culture Marketing & SOL Specialist, your role will be to establish and run long-term culture, dance and music platforms as stand-alone local or part of an international project. You will turn our Culture marketing strategy into the annual Culture Marketing plan to excite the Slovak consumers. You will be responsible for the project management and execution of Red Bull events and programs of all scales. You will manage business level negotiations with key external partners such as 3rd party events, labels, artist management, creative teams, talent management etc.


You will build and maintain a rich network of contacts in the fields of culture in general and music and dance in particular to be always aware of the upcoming trends. This includes building a strong portfolio of key artists to work with on various projects within the World of Red Bull, deliver unique brand experiences and convert their participation into our marketing projects. You will take care of an optimum usage of the Red Bull product by Artists and Opinion Leaders and secure a perfect communication about the brand and the product. Part of the responsibility is also to negotiate with artists and labels on cooperation deals and secure relevant music rights to ensure all created content can be sufficiently utilized via our media business.


In your role, you will regularly evaluate the results and final impact of all activities, document them and create case studies. You will ensure high-quality and evaluation of all opinion leader activities and take care of proper appearance of Red Bull in all areas of entertainment, culture and business. You will hold the responsibility of the total national Culture marketing budget and contribute to the delivery of overall marketing and business goals.


• Team player with strategic thinking, creative and open to new things, self-motivated and focused on delivering results/ KPIs
• Excellent understanding of the Slovak music industry and youth culture in scenes in Slovakia with passion for live events, art, marketing, and media
• Proven project management skills with the ability to prioritize tasks across multiple projects
• Excellent relationship building skills
• Excellent verbal, written and presentation skills
• Basic knowledge of music rights, licensing and entertainment business subjects is a plus
• Proficient in Word, Excel and Power Point
• Driving license type B
• University degree or relevant work experience
• Fluency in English and Slovak (or Czech) - written and spoken

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